Pick to: the real ticket era, not only restrict the investment, also delayed the part just real people achieve the home dream. While commercial properties by virtue of not limiting the purchase of advantage, also gradually became just the purchase of choice. " While there may be no ordinary residential so comfortable, but at least can immediately proceed with, and the price is relatively well accepted, is the best choice at present." Ready for marriage room small Liu said. Recently, similar small Liu purchase many people. Don't ever attracted investors favor. Investment Properties Limited. Change -- under the background of -

Room ticket era, not only restrict the investment, also delayed the part just real people achieve the home dream. While commercial properties by virtue of not limiting the purchase of advantage, also gradually became just the purchase of choice. " While there may be no ordinary residential so comfortable, but at least can immediately proceed with, and the price is relatively well accepted, is the best choice at present." Ready for marriage room small Liu said. Recently, similar small Liu purchase many people. Don't ever attracted investors favored commercial building, is to just set? Industry experts said, the purchase will indeed part just pushed the commercial properties, but just need to purchase the attraction, also considered property location and supporting conditions.

More than half of residential turnover of optimism.

Ho agency statistics show, since 2011 March purchase of comprehensive implementation to date, Beijing City turnover of more than 300 sets of housing a total of 60 projects, including commercial and residential projects up to 23, accounting for 1/3 of the total, and the Beijing market in the sale of commercial and residential projects only 44 only, can see from which, more than half of the residential project turnover situation is relatively hopeful, and the residential market turnover prices fell Qi formed a contrast.

Ho agency statistics, the second half of 2011, Beijing city commercial building projects a total of 39 disc records, more than half of the 22 growth of 77.3%, which made its debut in the pure meaning up to 11, an increase of 83.3%. In the past in 2012 January, 7 Beijing city opening price project, building up to 3, and all of the pure meaning.

As a result of the purchase, Shoufu policy level bad adjustment and no response to commercial real estate, so both commercial real estate property and function of residential commercial and residential property market has become a major bright spot, on demand, some residential to get to the public facilities into a commercial product, in order to seek the capital's rapid turnover and profit rate of increase, such as Chaoyang City International Center [update price commented ] project city double king, Fengtai Cheng Jun project West mansion etc..

The building just off ratio

As a result of commercial building often smaller, lower price, much investment passengers favor, and the current is limited to background, some are eager to buy just the purchase, select commercial ratio also increased significantly. In Beijing to pixels [update price commented ] for example, the sales staff said," at present we project the purchase customers are mostly owner-occupied type." In addition, and second-hand housing intermediary shop clearance surge in contrast, catenary home real estate in Beijing after the Spring Festival pixel just set up shop, from the staff at the scene to a busy state is visible in the market popularity. Similarly, chain home staff also said," now we receive the customer, are basically not qualified buyers buy from living, for the purpose of investment buyers in the project occupies the ratio is greatly reduced."

Coincidentally, Yizhuang Lippo Plaza, the purchase to holding office have higher proportion. Lippo Group Marketing Director Xu Yan said," and this may be related to our location, because our is located in Economic Development Zone, the purchase of a higher percentage of owner-occupied office." Basic also confirms the current commercial products for use in a proportional increase, pure investment declined.

Hao organization Deputy General Manager Gao Shan pointed out, the previous low price advantage obvious commercial property investors favored is darling, now constant pressure regulation, house price downward channel has been opened, property buyers mentality is changing. In the residential market, commercial real estate policy repeatedly encountered the rapid rise of the cases, buyers of the mainstream appeal began to return to the housing property. Especially limited purchase policy constraints, some do not have residential purchase qualification just customers began to flow to the residential market, in such a specific environment, realize the urgent desire to buy commercial housing property buyers a large increase, but also to achieve a certain value, the increment goal.

The price and location decision just passenger amount

Although some commercial showing just the purchase ratio increased, but through an observation that the location of the purchase, sale of the screening effect is obvious. Hao market institutions director Guo Yi said, residential attract just property, key factor is traffic and the launch time. Observation on the latest developments in [ of ] Beijing pixel, on the North East Asia Xin seat [update price commented ], built in the hill, Maple Run led still sell like hot cakes such as project, more similar to the regular battalion, Huilongguan such a large-scale residential communities plate, a strong atmosphere of living, especially the public traffic is convenient, living facilities is also good, with just the basic living demand. While the others are eager to, also just confirm purchasing commercial just purchase home demand urgently.

At the same time, residential prices lower, part of the project the electrical short board disappeared, also to some extent to smooth over the building some drawbacks. There are buyers who said," the water people does not increase the cost of living, the property service, as a transitional housing, do not consider it, live at the same time, also can rise to value effect, that day after also may have benefits."

In addition, Hao mechanism statistical data shows, at present, Beijing city is mainly in the sale of 44 commercial projects, have different levels of price adjustment, which most probably above project promotion strength reached 10%. In Beijing, built in the pixel hill, K2 Lily Bay and several other projects through the special room, gifts area and other forms of high price, and achieved sales after the breakthrough, led to a large range of residential market price adjustment.

But also should see, commercial and residential building just increased the proportion of it is not absolutely. Fangshan is located in the greenbelt sailing club, although the Fangshan line and the 9 signal line connection for the Fangshan market more good, but for just need to purchase one, attractive or limited. Thanks to the regional development foreground is inviting, sailing club or more by investors favor. Green groups [brief news ] Fangshan, Daxing district director, Sun Guangzheng said frankly:" although the purchase limit, sailing club project sales have been good, but did not appear for owner-occupied type purchase percentage was just the rise of." Therefore, the industry pointed out, it is hard to say that the whole purchase just turned to commercial, or according to the characteristics of the project is consistent with the just type buyers eager life needs and.

摘 要：　　房票时代，不仅限制了投资客，也延缓了部分刚需购房人实现置业梦想。而商住楼盘凭借不限购的优势，也渐渐成为了刚需购房人的首选。“虽然可能没有普通住宅那么舒适，但是起码可以马上入手，而且总价也比较好接受，算是目前最好的选择了。”准备婚房的小刘表示。近来，类似小刘的购房人还不少。难道以往备受投资客青睐的..　　投资属性改变　限购背景下———

　　房票时代，不仅限制了投资客，也延缓了部分刚需购房人实现置业梦想。而商住楼盘凭借不限购的优势，也渐渐成为了刚需购房人的首选。“虽然可能没有普通住宅那么舒适，但是起码可以马上入手，而且总价也比较好接受，算是目前最好的选择了。”准备婚房的小刘表示。近来，类似小刘的购房人还不少。难道以往备受投资客青睐的商住楼，正在转变为刚需盘？业内专家表示，限购确实将部分刚需挤向了商住楼盘，但对刚需购房人的吸引力大小，还需视楼盘所在的位置及配套条件决定。

　　●过半商住楼成交乐观

　　亚豪机构统计数据显示，自2011年3月限购全面执行至今，北京市成交量超过300套的住宅类项目共有60个，其中商住项目多达23个，占总量的三分之一，而目前北京市场上主要在售的商住项目只有44个而已，从中可以看出，超过一半的商住项目成交形势较为乐观，这与住宅市场成交量价齐跌形成了不小的对比。

　　亚豪机构统计数据显示，2011年下半年，北京市商住楼项目共有39次推盘记录，比上半年的22次增长了77.3%，其中首次亮相的纯新盘多达11个，增幅83.3%。而在刚刚过去的2012年1月，北京市的7个开盘项目中，商住楼多达3个，且全部为纯新盘。

　　由于限购、首付提高等政策层面的利空调整并没有针对商业地产，因此兼具商业地产属性和住宅功能的商住楼市场便成为楼市的一大亮点，在需求推动下，一些住宅把拿地时的公建配套改建为商住产品，以谋求资金的快速周转及利润率的提升，诸如朝阳首城国际中心[最新消息 价格 户型 点评]项目的首城双景、丰台大成郡项目的熙公馆等。

　　●商住楼刚需客比例上升

　　由于商住楼往往面积较小，总价较低，备受投资客青睐，而目前限购的背景下，一些急于置业的刚需购房人，选择商住楼的比例也大大增加。以中弘北京像素[最新消息 价格 户型 点评]为例，销售人员就表示，“目前在我们项目购房的客户大多为自住型。”此外，与二手房中介关店潮形成对比的是，链家地产春节后在北京像素刚刚设店，从工作人员现场忙碌的状态可见该楼盘受欢迎程度。同样，链家工作人员也表示，“现在我们接待的客户，基本都是没有购房资格买来自住的，以投资为目的的购房人在该项目占比大大减小。”

　　无独有偶，位于亦庄的力宝广场，购房人用以自持办公的比例也较高。力宝集团营销策划总监徐岩表示，“这可能和我们所在的区位有关，由于我们位于经济开发区，购房人自用办公的比例也较高。”也基本印证了目前商住产品自用比例在增加，纯投资客有所下降。

　　亚豪机构副总经理高姗指出，以往低总价优势显著的商住楼是楼市投资者垂青的宠儿，如今调控不断施压，房价下行通道已经打开，购房者的心态也在变化。在住宅市场多次遇到政策调控、商业地产迅速崛起的情况下，购房者的主流诉求开始回归到房屋的居住属性上。尤其受限购政策制约，一些不具住宅购房资格的刚需客群开始大量流向商住楼市场，在这样的特定环境下，买商住楼实现迫切住房愿望的购房者大量增加，同时还能借此实现一定的保值、增值目的。

　　●价格和区位决定刚需客多寡

　　尽管部分商住楼呈现出刚需购房人比例上升，但是通过观察可知，楼盘所在区位对购房人的筛选作用明显。亚豪机构市场总监郭毅表示，商住楼吸引刚需购房人，关键因素就是交通和交房时间。观察中弘[简介 最新动态]北京像素、东亚上北鑫座[最新消息 价格 户型 点评]、中建玲珑山、润枫领尚等热销项目，多类似于常营、回龙观这样的大规模住宅社区板块，居住氛围浓厚，尤其是公共交通便捷，居住配套也不错，符合刚需居住的基本诉求。而对交房的急切盼望，也恰恰印证了购买商住楼的刚需购房人置业需求的迫切。

　　同时，商住楼价格的走低，部分项目商水商电短板的消失，也一定程度上抹平了商住楼的一些弊端。有购房人表示，“民水民电不增加生活成本，至于产权年限，作为过渡性居所，不考虑也无妨，居住的同时，也可以起到保值的作用，说不定日后还可能有收益。”

　　另外，亚豪机构统计数据显示，目前，北京市主要在售的44个商住楼项目，均有不同程度的价格调整，其中八成以上项目的优惠促销力度达到了10%。中弘北京像素、中建玲珑山、K2百合湾等几个项目通过特价房、赠面积等形式高调降价，并取得销量突破之后，更引发商住楼市场的大范围价格调整。

　　不过也应该看到，商住楼刚需比例上升也并非绝对。位于房山的绿地启航社，虽然房山线与9号线的连接为房山楼市再添利好，但是对于刚需购房人而言，吸引力还是有限。得益于区域发展前景诱人，启航社还是更多地受到投资客的青睐。绿地集团[简介 最新动态]房山、大兴区域总监孙光正就坦言：“虽然限购以来，启航社项目销售一直不错，但是并没有出现自住型刚需购房人比例明显上升的情况。”所以，业内人士指出，很难说限购使刚需整体转向了商住，还是要依项目特点是否符合刚需型购房人急切的生活需求而定。

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